Critical reflection of the RSA project
As I settle down with the brief my ideas became very optimistic there were so many ideas I could design like several posters a website or even start my own campaign. I was so confuse as to think how could i do this project, my brain began twitching constantly but is it true when the tutor said if your brain is confuse that means your brain has started to function. In the early hours of the morning I thought of a solution (Yessssss!) Which, was to design a bicycle zone. I then had several tutorials about the bicycle zone and from then on my project was back on track.
Naming and designing the logo was the starting point, a logo design is for immediate reorganisation so I wanted to base my logo on the use of name, colours and patterns. So I came up with several names and eventually I had to choose one name that everybody in the class agrees on. Bicycle watch was the appropriate name for the logo and I chose rectangle panels as part of the design for the logo. I then realise where I could put my logo in the real ideal world, so I looked at bicycle parking and storages I.e. lockers, shed, racks and shelters the logo could be place on all the storages and branded with my logo so it becomes a bicycle zone. There was still an element missing from the design, it didn’t look appealing enough to the public so I thought of using the panels from my logo and place them onto the floor at bicycle facilities, so it will stand out in front of the publics view. I wanted the logo to become an iconic image rather than just the logo, so hopefully when you watch this logo the key elements u will remember will be the yellow and red colours, the bicycle and its wheels, which are formed as a “C” and the panels. (Public recognises the “IBM” logo as having lines going through it or the Mc Donald logo is just an yellow “M”). The Neighbourhood watch gave me a big influence for me to carry on with the project.
I looked at many areas in London for the bicycle storages and realise that all bicycle storages isn’t branded and often blended in with other public facilities (e.g. benches floors and wall). The bicycle watch concept I came up with will defiantly catch publics attention like the red panels will be placed on the floor with my logo branded on the facilities and then it becomes a zone, this will improve the cycling parking. The sticker I design does play a important role in securing bicycle without being taken away from its owner because these stickers are placed on bicycle which clearly reads “tracking device is installed” this will discourage thieves from stealing bicycle. I showed the concepts to my next door neighbour as he is a freelance product designer, we discuss about my design and I ask him for his honest opinion about the design concept, he said that this will actually work and importantly its something new to him as he has never seen it before. I also ask my friends who frequently ride bicycles and furious the amount of times there parts or bicycle get stolen and they said if this does exist they will give the bicycle watch a try.
The constructive self -criticism is.......
• I need to show my ideas and design to my friends in the class as they could provide me with essential points, also this could form a class discussion that will help me successes my project at a greater depth.
• I should take into account on the critisim I get from the tutors and friends. Don’t just ignore them.
• I am a designer I will need to get my ideas across to the public, so don’t be shy of showing my work on the webblog.
• There are always information out there that will defiantly help me, don’t be petrified to try, as you will never know what the result could be.
There is no such thing as completing a job without facing any problematic for me, but I must say I have improved on managing my time dramatically and where to find my research at certain destination. I hope my brain will start to twitch more often, since it has solved many circumstances for this brief.