Brief outline of design against bicycle theft
(Finalised)
Outline and objectives
Is to design a service for anti-theft schemes to promote cycling.
What my concepts will do and promote
Cyclist are not to leave their bicycles at a vulnerable place’s so by creating a bicycle zone they will feel less threaten of bicycles being stolen away from them (a good example is neighbourhood watch with their stickers)
The target audience
Encourage cyclist to use bicycle zone storages i.e. lockers, stands, shed and shelters. My poster will advertise bicycle zone storages that are available for them.
How i want the target audience to react
Public need to look stop and think that this crime is increasing rapidly and not to leave their bicycle to be easily stolen
The design elements
Stickers of my bicycle zone logo, bicycle zone name, bicycle zone poster, blue contrast and yellow contrast are used for the bicycle zone.
The visual style - personality and tone of voice
My design will be easily seen with the use of my colour code and my stickers will be address at all bicycle properties (stands, lockers shed and storage)
Schedule to meet deadlines
• Nov 09 - Research and meeting with organisation about bicycle crime.
• Nov 13th - Sketches and initial ideas are being process for the poster, sticker and bicycle zone.
• Nov 19th - Development ideas on my 3 different type of designs.
• Nov 30th - Finalise my designs ready for print .
• December 1st - Process of printing and check everything is in order and mounted on A3 boards.
• December 4th – Send off Bye! Bye!
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(102 words) Initial outline of design against bicycle theft
The objective of this project is to design a service for anti-theft schemes to promote cycling. My concept will be to design a visually clear instructed poster and a bike zone where public could secure their bicycle in a specific area. (Hypothetically my work could be shown on an electronic billboard at all tube stations and public places). My target audience is aimed at bicycle users are not to leave their bicycles at a vulnerable place’s so by creating a bicycle zone they will feel less threaten of bicycles being stolen away from them (a good example is neighbourhood watch with their stickers). I need to mark my territory and make sure the bicycle zone is recognisable.
I need my audiences to understand my message so they need to look stop and think. Design elements will be security locks, bike shed and the use of bright colours. Clear instruction with a strong slogan associated with the style of the design. Don't spend massive amount of time researching, allow enough time for the creative process and Importantly I need to leave the last one week and a half for my printing process just in case if I come across any difficult situation.
I need my audiences to understand my message so they need to look stop and think. Design elements will be security locks, bike shed and the use of bright colours. Clear instruction with a strong slogan associated with the style of the design. Don't spend massive amount of time researching, allow enough time for the creative process and Importantly I need to leave the last one week and a half for my printing process just in case if I come across any difficult situation.
2 Comments:
Simon
Your outline really helps define your project. You don't need to justify it, just introduce your territory and back it up by your research. I look forward to seeing how you Bike Zone will be designed, identified and protected as a secure area. Then the issue is how it's branded, made visible (map?) and promoted. Do you see this initiative being connected or lead through an organization?
Simon
Sorry that's me not Keith didn't realize my partner was logged on if the name confuses.
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