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Monday 24 November 2008


Identifying the bicycle watch zone














Bicycle watch sticker

Cycle users could place this sticker anywhere on their bicycle so thieves will be aware that people are on the lookout for this property. The words "Tracking device installed" will discourage thieves from stealing the bicycle. (Just like the neighbourhood watch stickers)








Logo Design

The colour i used here hasn't been established by any organisation yet. I cannot think of any companies which uses these colours also it doesn't resemblance any other logo. Hopefully the public will recognise this logo.

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Final Logo







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Development ideas


This is the design how i want my logo to look like but i am not too sure of the colours as i ask my friends aka designers of their opinion..........

response was they like the logo but the colour reminded them of a post office so i change it and reverse the colours i.e yellow on red






I tried 2 colours for the bicycle, blue tone, fading blue tone and strictly yellow plus the logo looks visually busy and congested. Time to narrow it down and clear some space



Initial ideas









These are the initial ideas i came up with i do think it works well but not for the bicycle watch though. It is more suitable for a pixel/photography organisation











I personally like this logo alot but however it looks to much like a Big brother logo. The reason why i design it like this is because i wanted to scare bicycle thieves of with this particular logo because it looks like they are constantly being watch.












My first initial ideas of the logo, at the time my ideas where very broad and the logo could be anything, look at the difference between now and the final logo a massive change of the timeline for the logo.




I now design some ideas on what my logo could end up looking like

But the most significant one and the chosen one was bicycle watch, similar to neighbourhood watch.


As i am doing a bicycle zone i wanted to think of a name and a logo design. I thought of many names and listed them all out

  • Bicycle spy
  • Bicycle territory
  • Bicycle dog
  • Bicycle zone
  • Security bikes
  • Bicycle watch
  • eyes lock
  • bike eyes
  • bike observed
  • eye cycle
  • bicyclei
  • bicycle house
  • bicycle shed
  • bicycle guard
  • bicycle shelter


posted by Simon Genesis
17:42
2 comments

Tuesday 18 November 2008


RSA Project (Development)

I need to understand the brief more as during the start of the brief given i was puzzle on what to do and what my outcome would be. I assumed i had to design a product but then failed to realise that this wasn't my job for it. I am a designer so therefore i am going to do the service aspect of promoting cycling and attempt to cut down the rate of bicycle thefts.

I have spent two weeks of researching on about bicycle theft and realise that i have broaden my hunting to various websites. I had to minimise and limit it to only a few paths that i will take and research more upon it. Since the help with some of the organisation i have now come to a stage of designing a Sticker alert placed on bicycle and also a potential and a recognise bike zone. So first of all i have drawn rough sketches of how i could design my stickers like which elements am i going to use for the stickers, it could be a power slogan or to just use the logo so public could recognise my bicycle watch zone. I need to come up with some names for my bicycle zone which people could relate to this and recognise that there is this particular service for them. At this present i thought of names that i could call my bicycle zone which is stated in my sketchbook and on my blog.

I use a sketchbook so i could put all my research and ideas, sketches, development ideas and etc inside rather then leaving all the paper materials miss placed.










Key points on the RSA brief i picked out the key points and placed it into my sketchbook







Researching about the health issue of cycling. Why are there more and more people choose to ride bicycle?








Initial ideas of designing the stickers








More sketches and ideas









thinking of slogans and images for the slogan





Logo sketches of the bicycle watch logo

posted by Simon Genesis
06:13
0 comments

Monday 17 November 2008



Brief outline of design against bicycle theft
(Finalised)

Outline and objectives

Is to design a service for anti-theft schemes to promote cycling.

What my concepts will do and promote

Cyclist are not to leave their bicycles at a vulnerable place’s so by creating a bicycle zone they will feel less threaten of bicycles being stolen away from them (a good example is neighbourhood watch with their stickers)

The target audience

Encourage cyclist to use bicycle zone storages i.e. lockers, stands, shed and shelters. My poster will advertise bicycle zone storages that are available for them.

How i want the target audience to react

Public need to look stop and think that this crime is increasing rapidly and not to leave their bicycle to be easily stolen

The design elements

Stickers of my bicycle zone logo, bicycle zone name, bicycle zone poster, blue contrast and yellow contrast are used for the bicycle zone.

The visual style - personality and tone of voice

My design will be easily seen with the use of my colour code and my stickers will be address at all bicycle properties (stands, lockers shed and storage)


Schedule to meet deadlines


• Nov 09 - Research and meeting with organisation about bicycle crime.
• Nov 13th - Sketches and initial ideas are being process for the poster, sticker and bicycle zone.
• Nov 19th - Development ideas on my 3 different type of designs.
• Nov 30th - Finalise my designs ready for print .
• December 1st - Process of printing and check everything is in order and mounted on A3 boards.
• December 4th – Send off Bye! Bye!

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(102 words) Initial outline of design against bicycle theft

The objective of this project is to design a service for anti-theft schemes to promote cycling. My concept will be to design a visually clear instructed poster and a bike zone where public could secure their bicycle in a specific area. (Hypothetically my work could be shown on an electronic billboard at all tube stations and public places). My target audience is aimed at bicycle users are not to leave their bicycles at a vulnerable place’s so by creating a bicycle zone they will feel less threaten of bicycles being stolen away from them (a good example is neighbourhood watch with their stickers). I need to mark my territory and make sure the bicycle zone is recognisable.
I need my audiences to understand my message so they need to look stop and think. Design elements will be security locks, bike shed and the use of bright colours. Clear instruction with a strong slogan associated with the style of the design. Don't spend massive amount of time researching, allow enough time for the creative process and Importantly I need to leave the last one week and a half for my printing process just in case if I come across any difficult situation.




posted by Simon Genesis
15:40
2 comments

Spider Diagram


When i start a new brief i often draw up a spider diagram to show a map out of my working progress...















posted by Simon Genesis
15:35
0 comments